Net Promoter Score

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Know what NPS is all about and What is a good NPS

We all know how valued customers are to every business. The key concern for every business is to stay relevant in the marketplace in which it operates. It can only be achieved through positive word of mouth, and this is where the Net Promoter Score plays an important role. NPS is a metric created by Fred Reichheld, a partner at Bain & Company, in 2003 and is used to understand customer satisfaction, and in turn customer loyalty. It measures how well an organization generates relationships worthy of loyalty.

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