Market Research (MR) Study to facilitate product enhancements and process improvements

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Life Insurance

Problem Statement

Major Life Insurance Company planned to launch two product propositions and one process proposition around their existing products. For objective assessments of their propositions, the marketing team wanted to test the pulse of the company's existing customers and top 5 competitor's customers.

How Zykrr delivered impact

  • Developed an intelligent questionnaire by understanding the objective and mapping each question to a sentiment which will help decide the customer's buying propensity with new offerings
  • On boarded a data panel for competitor's customer data
  • Conducted a tightly integrated Digital Market Research within 3 weeks of getting the approval.
  • Reports with actionable insights are being polished right now and will be shared with the NPS Team. This shall be followed by a detailed presentation with the organization's top management.

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