Transactional NPS (tNPS) to improve Customer Purchase Experience
Major Life Insurance Leader headquartered in North India was facing issues with the authenticity of customer feedback on website experience. This was majorly due to a lag in taking the feedback as the existing model did not have a real-time feedback solution.
How Zykrr delivered impact
Integrated with client's internal software and introduced the real- time feedback module by embedding feedback as a pop-up on the website landing page.
Enhanced their cross selling opportunity along with embedding feedback in the same page without any redirection to any other tab/browser.
The integration with the website was turned around in 2 days and the project was launched in 3 days leading massive impact on the tech-friendly reliability of clients on Zykrr.
Initially, we had ‘others’ as a drill down option when trying to funnel for specific issues. Within a month, we identified that more than 60% customers were choosing others. So, we analyzed the customer verbatim for responses received under ‘Others’ and changed the questionnaire to include most prevailing issues in the drill-down options to keep the feedback answers crisp and actionable clear.
Give Your Business The Pinnacle Of Solutions And Unlock New Potentials With Zykrr.