How Customer Analytics Helps Your Business?


Such a tool also comes with a very powerful analytical feature embedded that can quickly look at the data that is gathered through the surveys and provide you with easy to infer results.

Why Customer Experience Analytics Is Important?

According to Mark Brand (a leading social entrepreneur of North America) “Critique, feedback, reaction to one’s work or the way they have presented it, regardless of intention, is a gift”. Market research has shown that companies with a customer experience mindset have 4-8% more revenue than their competitors (Source: Forbes). According to the Gartner report, 89% of the business competes mainly on the strength of the customer experience. Analytics plays an important part in finding out the logical meaning from the raw data based on which actionable decision can be taken to improve the customer experience further.

How Can The Survey Tool Help You With This?

An effective survey tool also includes a highly accurate data analysis feature that can be programmed in a way to find out specifics from raw data. To do this, you can use various features of the live dashboard customer satisfaction survey, any complaint, or suggestion that you receive from the customers’ et cetera. Such an analytical tool uses powerful AI that helps you to look at the live comparison with your competitors. This will show you those opportunities wherein you can improve your business model and strategy that would give you a competitive edge in the market.

What Does Customer Experience Analytics Include?

According to Bill Gates, “we all need people who will give us feedback. That’s how we improve”. For businesses, the customer feedback tool provides feedback. The customer experience analytic tool uses several touchpoints like a suggestion and complaints. This helps the management to understand the problem areas of various departments that can be improved upon. The amazing part of such a tool is that it can be easily customized based on business type and size. The inclusion of AI and analysis of raw data helps in personalizing the services so that it finds out the pain points of the customers. Once such problem areas are identified and rectified, it results in increased growth of your business and improved brand loyalty.

Multichannel Survey Analysis

Highly reputable customer survey tools like Zykrr uses a multichannel approach to get a comprehensive survey report from your target audience which can then be analyzed with the help of AI to give you accurate data. Such a tool uses various methods to engage with your customers that include email, WhatsApp, chatbots, SMS, and others. The 360° approach of the powerful Real-time customer feedback software gives you a deep insight into any change in customer behavior and the core strength of your company as well as any weakness that has crept into the system. According to Microsoft, 66% of the customers in the age group of 18 to 34 years have a higher expectation of customer service. The customer analytical tool will give you a clear idea about whether your customers are satisfied with the current customer service provided by your customer or you need to revamp the system for better results.

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